Wednesday, 10 March 2010

HAJENIUS








Cigar emporium and tobacconist Hajenius has been doing business in the center of Amsterdam for over 100 years. The store located on the Damrak is a landmark. Our objective was to illustrate the history of the business with images. Six prints make up the suite beginning with a woodcut of Mr. Hajenius, the oldest printmaking technique which represents the 19th century, and ending with Madonna smoking a cigar photographed off the television and printed by silkscreen, a printing technique developed and representing the 20th. A customized box was created to store the prints and presented to representatives of the company. Three editions were printed. An edition was purchased by the Gemeentearchief of Amsterdam for inclusion in its permanent collection. The archive is a cultural collection of art, documents, and photographs of importance to the history of Amsterdam. An exception was made to purchase directly from a living artist on recommendation by the Stedlijk Museum.

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