Thursday, 20 May 2010

IMAGE BRANDING


"St. Clement Study 1" screenprint, collage, on Rives BFK paper 65 x 50 cm.


"St. Clement Study 2" screenprint, woodcut, on Rives BFK paper 65 x 50 cm.






Many wineries and businesses rely on merchandising through their gift shops as a major source of additional revenue. Some try to incorporate fine art as a visual complement but finding the right art of high quality is a challenge to many merchandising directors. We developed the concept, pictured above, for the St. Clement Winery in Napa, California. Our idea was to create art work inspired from the winery's label. We developed the monk holding aloft a wine glass as an added visual element to the overall composition that could be used as a theme representing the wine.

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