Wednesday, 12 May 2010

PACKAGING INSPIRATION


"Pall Mall" screenprint, collage, on Rives BFK paper 65 x 50 cm. edition size: 7 with 3 artist proofs


"Petteroes" screenprint on Rives BFK paper 65 x 50 cm. edition size: 7 with 1 artist proof


"Benson & Hedges" screenprint, collage on Rives BFK paper 65 x 50 cm. edition size: 4


Years ago I bought a pack of Pall Mall cigarettes circa 1935 in a flea market. Although I don't smoke, I thought the label and packaging was beautiful. In 2004 we approached British American Tobacco in London to investigate the possibility of creating a series of prints utilizing some of their package design from the 20's and 30's. This shows how a company's packaging can be used to great effect. Think what Andy Warhol did for Campbell's soup!

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