Hajenius, a landmark cigar emporium in the center of Amsterdam, is celebrating its 100th year (2014) on the Rokin, the main thoroughfare leading form Central Station. Its distinctive red awnings are a visual footprint upon the cityscape. I was commissioned to design a poster for the occasion and came up with 7 variations. We tracked down the original blueprints of the building from the city archives and used those as our starting point. The overlaying blue element is the concentric ring canals of Amsterdam. 3 are shown here.